Are you curious to know why SEO is important to increase your website traffic and build authority in Google? It all boils down to the concept of technical configuration, which is a combination of content relevance, title and other ranking factors that increase a site’s chance to rank higher for key phrases. The most popular website on the Internet, YouTube, has over 47 million hits a month, which indicates how important it is to have a strong technical configuration that contributes to the success of a popular website.
In other words, content relevancy is an important factor that is included in the technical configuration. If you have a very unique content, but it is written in a very ordinary language, chances are you will not be able to rank high for that content. But what if you have a unique and well-designed high quality content, which will definitely appeal to the targeted visitors? If the content is written for the targeted audience and it has the potential to increase their interest and to increase their visit rate, then it would certainly become easier to improve your ranking for that keyword phrase. And this is exactly what SEO does, to increase your website traffic and build authority.
Search Engine Optimization or SEO is a technique that uses keywords as an important part of the search engine optimization. Keywords play an important role in the technical configuration. These keywords are used to describe a particular page on your website. If a page has a relevant keyword, then this page will appear higher during a search engine query. If the user types in the keyword or phrase that is relevant to the content on your page, then this will increase the probability of the keyword to show up in search results. This increases the probability of gaining more traffic, resulting to better visibility and to build authority.
Why SEO is important to build authority? It is very important because it builds trust. Trust is the key to make the visitor feel that he/she is not only valuable to you but also to the website. A website can only gain credibility if the visitors are willing to give you their valuable information. This process, also called “sourcing” also helps you rank better in the search results thereby gaining more traffic and establishing better ranking.
Why SEO is important to increase your website traffic? Another reason why SEO is important to increase your website traffic is because of its ability to improve your ranking. In technical configuration, this means that you need to take care of things like title tags, meta tags, keyword density, keyword placement, content optimizing, etc. All these processes improve the appearance of your web content and make it more accessible to search engines. But the most important thing is that your web content will be more accessible to search engines through effective SEO procedures.
An ideal user is one who wants to find a website for a particular purpose. He/she does not want to be presented with a lot of irrelevant content and will rather prefer to find what he/she needs. The user is also more likely to subscribe to a newsletter or buy a product if the website he/she is on offers something in return. Search engine optimization is just the right tool for both these ends.